Category Archives: Uncategorized

Product Creation and Brand Protection: The Pitfalls of Duffins

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Spurred on by the popularity of cookery programmes such as The Great British Bakeoff, bakers have reportedly been expanding their product lines to include hybrid bakery products such as ‘duffins’ (doughnut fried muffins), ‘cronuts’, (donut fried croissants) and ‘townies’ (a combination of tart and brownie).  This flurry in product creation has turned out to be […]

UGG Trademark Disputes

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Trademarks are territorial, which means you register them country by country wherever you do business. Although this is can be expensive, and it may be tempting when starting out, to think it’s easy enough, in theory, to trade in other countries under a different brand, UGG is an example of what can happen when a trademark is not […]

We’re Back!

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Having finally launched our new website and online trademark service, the Team at Azrights have decided to pick up where we left off and start blogging again.  We hope you enjoy our posts, and if something piques your interest please do leave a comment.

GOOGLE PLUS – Brand Naming Strategy

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Google’s launch of its social networking site, Google Plus, has caused a lot of attention and speculation in the media.  However, it is not just the site itself that has provoked discussion, but its name too. Google’s decision to create its social media site under the Google brand has been criticized and praised in equal […]

ELIO FIORUCCI – Owning own name?

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In our earlier blog piece Fashion Industry. Fiorucci. Use of own name we wrote about Mr Fiorucci, a fashion designer who had achieved certain renown in Italy during the 1970s.  This is an update on the progress of that case, which has made its way from OHIM, through the Board of Appeal, to the General […]

Ann Summers & Marks & Spencers

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When Ann Summers parodied Marks and Spencer’s well known successful meal deal campaign Marks and Spenser threatened to sue M&S’s Meal Deal offered a main meal, a side dish and desert for £10. In Ann Summer’s campaign they offer a ‘Squeal deal’, which includes lingerie as the ‘Main’, a sex toy as a ‘side’ and […]

Trade mark opposition by London Underground

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Trademarks are registered against classifications, meaning they permit you to use the brand for certain pre defined activities. You set the business categories you wish to use for your trade mark in your application. This means the scope of your rights in the name or logo is limited. There are 45 classes of goods and […]