Microsoft forced to rebrand following BskyB’s trademark triumph

Posted on by

Microsoft has renamed its cloud storage service SkyDrive to OneDrive following a trademark infringement dispute with BSkyB, as discussed previously on our Azrights blog. The broadcaster first issued a complaint to the EU’s trademark office in June 2011, insisting Microsoft’s use of the word “sky” infringed its copyright. Microsoft released SkyDrive, formerly known as Windows [...]

Trademark protection of pantone 2685c not wrapped up by Cadbury

Posted on by

Securing trademark protection for colours is notoriously difficult, as demonstrated by the recent Court of Appeal ruling in the litigation between Cadbury and Nestlé, concerning the trademark registration of pantone 2685c. Nestlé v. Cadbury In 1914, as a tribute to Queen Victoria, whose favourite colour was purple, Cadbury started to use the shade of purple known as [...]

Product Creation and Brand Protection: The Pitfalls of Duffins

Posted on by

Spurred on by the popularity of cookery programmes such as The Great British Bakeoff, bakers have reportedly been expanding their product lines to include hybrid bakery products such as ‘duffins’ (doughnut fried muffins), ‘cronuts’, (donut fried croissants) and ‘townies’ (a combination of tart and brownie).  This flurry in product creation has turned out to be [...]

UGG Trademark Disputes

Posted on by

Trademarks are territorial, which means you register them country by country wherever you do business. Although this is can be expensive, and it may be tempting when starting out, to think it’s easy enough, in theory, to trade in other countries under a different brand, UGG is an example of what can happen when a trademark is not [...]

We’re Back!

Posted on by

Having finally launched our new website and online trademark service, the Team at Azrights have decided to pick up where we left off and start blogging again.  We hope you enjoy our posts, and if something piques your interest please do leave a comment.

What is Copyright?

Posted on by

Copyright is a wide-ranging subject, and relevant to many creative and non-creative industries.  It is arguably the most universal of IP rights, covering written materials, music, art, logos, and computer programs, to name a few.  It protects most visual brand elements, such as logos, packaging and websites, though it may also be possible to register [...]

How Small Businesses are Wasting Money on Branding by Failing to Take Account of Legal Principles – Legally Branded Book

Posted on by

Legally Branded is a new title by Shireen Smith of Azrights Solicitors, which fills a gap in the market by providing accessible, and easy to understand explanations about intellectual property law and brand law to help business owners consider the legal dimension of branding. In the book, Legally Branded, Shireen Smith, founder of Azrights Solicitors, [...]

Protecting the Shire: Fry and McKellen step in to save the Hobbit

Posted on by

Some may see it as unwarranted bullying, while others say it is to be expected.  Either way, the publicity arising from recent allegations of IP infringement have certainly thrown The Hobbit pub in Southampton firmly into the limelight.  The Saul Zaentz Company, owners of rights to the Hobbit and Lord of the Rings brands, among [...]

Iconic Brands

Posted on by

When a brand becomes as iconic as Apple it can get away with potentially reputation damaging incidents which would tarnish a lesser brand. This article on IPKAT  about how Apple has fared following news of its association with Foxconn, a Chinese manufacturer alleged to mistreat its staff,  is interesting for that reason. According to the [...]

Hasbro Trade Mark Infringement Claim Stops Launch

Posted on by

Alleged infringement of the TRANSFORMERS trade mark recently sparked a dispute between the leading computer technology company Asus and Hasbro, a multinational games business. Hasbro is the maker of a line of toy alien robots named Transformers, able to disguise themselves as automobiles. The Transformers universe features two warring factions of these robots: the Autobots [...]