When starting a business, you need to think about how to establish your brand. Your brand is what drives your business, a set of promises and assurances that customers should think of when they see or hear your name. It is your unique identity that resonates within your target audience and differentiates you from your competitors.
Your name is what you use to promote and advertise your business and it’s what your customers use to recommend your product or service. You build up goodwill in the name through using it. Therefore, it makes sense to own the rights in it by registering the name as a trademark as a priority.
While BskyB ceased its own cloud storage service at the end of 2011, it said Microsoft’s product was misleading for users of its continuing digital services, such as Sky Broadband and Sky Go. Microsoft argued it was difficult to…
In 1914, as a tribute to Queen Victoria, whose favourite colour was purple, Cadbury started to use the shade of purple known as pantone 2685c on its packaging, and it has done so ever since. In October 2004 Cadbury applied for trademark protection of this shade of purple for all chocolate goods. In 2008…
Any business that creates innovative products is interested in how these can be protected from being copied by competitors. Businesses in the food and drink industry often find it frustrating that recipes are not protected by copyright. Recipes can be copied, changed and circulated without legal redress for the originator…
Trademarks are territorial, which means you register them country by country wherever you do business. Although this is can be expensive, and it may be tempting when starting out, to think it’s easy enough, in theory, to trade in other countries under a different brand, UGG is an example of what can happen when a trademark is not […]
Having finally launched our new website and online trademark service, the Team at Azrights have decided to pick up where we left off and start blogging again. We hope you enjoy our posts, and if something piques your interest please do leave a comment.
Copyright is a wide-ranging subject, and relevant to many creative and non-creative industries. It is arguably the most universal of IP rights, covering written materials, music, art, logos, and computer programs, to name a few. It protects most visual brand elements, such as logos, packaging and websites, though it may also be possible to register […]
Legally Branded is a new title by Shireen Smith of Azrights Solicitors, which fills a gap in the market by providing accessible, and easy to understand explanations about intellectual property law and brand law to help business owners consider the legal dimension of branding. In the book, Legally Branded, Shireen Smith, founder of Azrights Solicitors, […]
Some may see it as unwarranted bullying, while others say it is to be expected. Either way, the publicity arising from recent allegations of IP infringement have certainly thrown The Hobbit pub in Southampton firmly into the limelight. The Saul Zaentz Company, owners of rights to the Hobbit and Lord of the Rings brands, among […]