Trademarks are registered on a country by country basis, so your first decision is whether to register a UK trademark or a European Community Trademark (a CTM). This partly depends on your overall business plans and budget. Where will you be trading, and what goods and services will you be supplying? Once you become a client we find out your intentions for your brand to help you work out in which of 45 different business classes to register your mark. In our experience companies need three classes on average: Trademark Classes.
Azrights is a regulated firm of solicitors. We offer a range of trademark registration services to suit
start ups right through to global businesses with portfolios of hundreds or thousands of marks. This table indicates our different options and prices. The Bronze service is low cost, and enables you to pick and choose what to buy. The Silver solution is our standard option, designed for maximum convenience. It includes everything which companies are likely to want such as a legal opinion on their name, registration in three classes, and ad hoc needs to be included in the fixed price. The Gold is a bespoke solution for clients that have at least £10,000 worth of trademark work. We offer strategic advice and put together a price package to meet their individual needs.
|Help to discover the right classes||Yes||Yes||Bespoke|
|Application drafted in one class||Yes||Yes|
|Overseeing application through to registration||Yes||Yes|
|Sending you the certificate||Yes||Yes|
|Evaluation (legal opinion)*||No||Yes|
|Application extended to two further classes*||No||Yes|
|Brief response to registry objection*||No||Yes|
|Email access to lawyers for simple queries beyond the FAQs*||No||Yes|
|Telephone call with lawyers to discuss classes*||No||Yes|
|Search result telephone call with lawyers*||No||Yes|
|Free second search in case of adverse results||No||Yes|
|Mandatory official and related charges||No||Yes|
|Application in one class||£420||£1,250|
|Application in three classes||£630||£1,250||£10,000+|
*Items marked with an asterisk may be purchased separately through our eStore
If you only plan to use your trademark in the UK, then a UK trademark is the right option. On the other hand, if you plan to sell to customers elsewhere within Europe then registering a European Community Trademark makes sense, and gives you protection in 27 EU countries.
If you will be selling goods and services outside the EU via your e-commerce site, then registering a UK trademark may be a good starting point as you may extend your protection to other territories such as the EU later receiving priority protection from the date of your UK application. Find out more about International Trademarks.
Trademark registration is the way stake out your claim to a name, and reduces the likelihood of your infringing on someone else’s rights, or otherwise not being able to use your name or logo. It’s possible to reserve a trademark for up to five years before using it. The priority should generally be to own the right over the word (that is, your brand name) as that is what your customers and others will use to refer to the business). So, check that you can use a name, and that it is capable of functioning as a trademark before spending resources on branding and marketing. Contrary to popular belief, a domain or company registration does not necessarily entitle you to use a name for your business.
For more information we recommend you read our trademark guide. If you are interested in our Silver or Gold services, click here to contact us. Otherwise, get started now with a free trademark search: