Tag Archives: Twitter

Twitter goes for TWEET!

Posted on by
We have written previously on this topic about Twitter’s bid to protect its trade mark and brand.  As Twitter co-founder Biz Stone said in a blog post in 2009, “We have applied to trademark TWEET because it is clearly attached to Twitter from a brand perspective but we have no intention of “going after” the […]

How Fragile is Reputation

Posted on by
The recent closure of the News of the World is an example of how quickly brands that are unmasked on social media can lose their reputation and brand value.  Where previously a brand could use a considerable marketing budget to drown out any negative voices, now as Interbrand puts it “people take to Twitter and […]