Tag Archives: trademarks

How to ESTABLISH your brand

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When starting a business, you need to think about how to establish your brand. Your brand is what drives your business, a set of promises and assurances that customers should think of when they see or hear your name. It is your unique identity that resonates within your target audience and differentiates you from your competitors.

Microsoft forced to rebrand following BskyB’s trademark triumph

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While BskyB ceased its own cloud storage service at the end of 2011, it said Microsoft’s product was misleading for users of its continuing digital services, such as Sky Broadband and Sky Go. Microsoft argued it was difficult to…

Product Creation and Brand Protection: The Pitfalls of Duffins

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Any business that creates innovative products is interested in how these can be protected from being copied by competitors. Businesses in the food and drink industry often find it frustrating that recipes are not protected by copyright. Recipes can be copied, changed and circulated without legal redress for the originator…

Is a Trademark necessary for your business?

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Effectively protecting your intellectual property rights (“IPRs”) is one of the most vital decisions a start-up business can make.  Unfortunately however, taking the appropriate steps to legally protect the brand and goodwill of a business is all too often the last thing on the mind of eager entrepreneurs.  Even experienced business persons are prone to […]

Sony Ericsson withdraws from dispute with Clearwire

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There has been a new update on the Sony Ericsson trade mark dispute with Clearwire. In our previous blog we wrote about how Sony Ericsson sued Clearwire over the latter’s use of a similar green logo. Sony was concerned that Clearwire’s green swirl logo was getting closer to theirs. This came to a head when […]

Country Names and Trade Marks

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Is it possible to register a country name as a trade mark? For example, would you be able to register a country name  like JAMAICA as a trade mark? Does it make any difference which goods or services you provide? What if you wanted to register JAMAICA for jerk chicken spicy sauce or rum beverages? […]

Ann Summers & Marks & Spencers

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When Ann Summers parodied Marks and Spencer’s well known successful meal deal campaign Marks and Spenser threatened to sue M&S’s Meal Deal offered a main meal, a side dish and desert for £10. In Ann Summer’s campaign they offer a ‘Squeal deal’, which includes lingerie as the ‘Main’, a sex toy as a ‘side’ and […]

Twitter denied its Trademark

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The expression to tweet, is now commonly associated with micro blogging messages posted on the popular social media site. Although some have been slower than others to recognise its entry into our vernacular, the standards editor for the New York Times famously banned the use of the word tweet save for special effect, and the […]

WikiLeaks founder Assange applies to trademark his own name

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Following Sarah Palin’s lead, Julian Assange, the founder of WikiLeaks, has applied to trademark his name. Many have been surprised by this move, not expecting the infamy arising from WikiLeaks, and the allegations of sexual misconduct levelled against him to result in a desire to trademark his name. He has applied for registration in connection […]

What happens to a brand when key people like Steve Jobs of Apple leave?

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The founder and CEO of Apple, Steve Jobs, has been diagnosed with cancer and has been given a limited time to live. Currently he is on a sick leave, but is still participating in meetings and involved with the strategic and product development decisions. When Jobs emailed his employees at Apple declaring his leave of […]