Tag Archives: trademark infringement

GOOGLE PLUS – Brand Naming Strategy

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Google’s launch of its social networking site, Google Plus, has caused a lot of attention and speculation in the media.  However, it is not just the site itself that has provoked discussion, but its name too. Google’s decision to create its social media site under the Google brand has been criticized and praised in equal […]

Apple under fire again – this time over iBook

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Apple’s ongoing trademark battles seem set to continue, with a new suit filed in connection with their iBooks service hot on the heels of a dispute with iCloud Communications (reported online last week). This time Apple is being sued by a New York book publisher, John T Colby for trademark infringement of the name ‘iBooks’. […]