Your name is what you use to promote and advertise your business and it’s what your customers use to recommend your product or service. You build up goodwill in the name through using it. Therefore, it makes sense to own the rights in it by registering the name as a trademark as a priority.
Alleged infringement of the TRANSFORMERS trade mark recently sparked a dispute between the leading computer technology company Asus and Hasbro, a multinational games business. Hasbro is the maker of a line of toy alien robots named Transformers, able to disguise themselves as automobiles. The Transformers universe features two warring factions of these robots: the Autobots […]
MGA Entertainers Inc. and Mattel Inc, the creators of the Barbie and Bratz dolls are set to restart their court battle which occurred initially back in 2004, when MGA first brought out their new Bratz dolls. Since the introduction of the Bratz dolls in 2001, MGA managed to sell $3.3 billion dolls and related products, […]
Trademarks are registered against classifications, meaning they permit you to use the brand for certain pre defined activities. You set the business categories you wish to use for your trade mark in your application. This means the scope of your rights in the name or logo is limited. There are 45 classes of goods and […]