Tag Archives: brand

Iconic Brands

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When a brand becomes as iconic as Apple it can get away with potentially reputation damaging incidents which would tarnish a lesser brand. This article on IPKAT  about how Apple has fared following news of its association with Foxconn, a Chinese manufacturer alleged to mistreat its staff,  is interesting for that reason. According to the [...]

Apple will survive Steve Jobs’ departure

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Following from my earlier blog on how Apple may suffer without Steve Jobs, this post focuses on reasons why Apple may well continue flourishing even without Jobs. To recap, some say Apple is too reliant on Steve Jobs to be able to continue doing well without him, pointing to how the company suffered during Jobs’ [...]

What happens to a brand when key people like Steve Jobs of Apple leave?

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The founder and CEO of Apple, Steve Jobs, has been diagnosed with cancer and has been given a limited time to live. Currently he is on a sick leave, but is still participating in meetings and involved with the strategic and product development decisions. When Jobs emailed his employees at Apple declaring his leave of [...]