Tag Archives: brand protection

Trademark protection of pantone 2685c not wrapped up by Cadbury

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In 1914, as a tribute to Queen Victoria, whose favourite colour was purple, Cadbury started to use the shade of purple known as pantone 2685c on its packaging, and it has done so ever since. In October 2004 Cadbury applied for trademark protection of this shade of purple for all chocolate goods. In 2008…

Product Creation and Brand Protection: The Pitfalls of Duffins

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Any business that creates innovative products is interested in how these can be protected from being copied by competitors. Businesses in the food and drink industry often find it frustrating that recipes are not protected by copyright. Recipes can be copied, changed and circulated without legal redress for the originator…

Is Trade Mark Registration Necessary? – Part 2

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In our blog post last week  Is a Trademark necessary for your business? we mentioned how some people are confused about trademarks. We explored the relevance of trademarks for SMEs, the potential danger of a DIY approach and when a trademark may not be capable of registration. This week, among other things, we look at […]

Ann Summers & Marks & Spencers

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When Ann Summers parodied Marks and Spencer’s well known successful meal deal campaign Marks and Spenser threatened to sue M&S’s Meal Deal offered a main meal, a side dish and desert for £10. In Ann Summer’s campaign they offer a ‘Squeal deal’, which includes lingerie as the ‘Main’, a sex toy as a ‘side’ and […]

Apple will survive Steve Jobs’ departure

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Following from my earlier blog on how Apple may suffer without Steve Jobs, this post focuses on reasons why Apple may well continue flourishing even without Jobs. To recap, some say Apple is too reliant on Steve Jobs to be able to continue doing well without him, pointing to how the company suffered during Jobs’ […]

What happens to a brand when key people like Steve Jobs of Apple leave?

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The founder and CEO of Apple, Steve Jobs, has been diagnosed with cancer and has been given a limited time to live. Currently he is on a sick leave, but is still participating in meetings and involved with the strategic and product development decisions. When Jobs emailed his employees at Apple declaring his leave of […]