Trademark Registration and Intellectual Property Services » Blog

UGG Trademark Disputes

Shireen Smith — Mon, 08 Apr 2013 10:23:58 +0000

Trademarks are territorial, which means you register them country by country wherever you do business. Although this is can be expensive, and it may be tempting when starting out, to think it’s easy enough, in theory, to trade in other countries under a different brand, UGG is an example of what can happen when a trademark is not [...]

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We’re Back!

admin — Mon, 19 Nov 2012 13:22:23 +0000

Having finally launched our new website and online trademark service, the Team at Azrights have decided to pick up where we left off and start blogging again. We hope you enjoy our posts, and if something piques your interest please do leave a comment.

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What is Copyright?

Shireen Smith — Wed, 07 Nov 2012 18:53:50 +0000

Copyright is a wide-ranging subject, and relevant to many creative and non-creative industries. It is arguably the most universal of IP rights, covering written materials, music, art, logos, and computer programs, to name a few. It protects most visual brand elements, such as logos, packaging and websites, though it may also be possible to register [...]

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How Small Businesses are Wasting Money on Branding by Failing to Take Account of Legal Principles – Legally Branded Book

Shireen Smith — Thu, 26 Jul 2012 12:36:33 +0000

Legally Branded is a new title by Shireen Smith of Azrights Solicitors, which fills a gap in the market by providing accessible, and easy to understand explanations about intellectual property law and brand law to help business owners consider the legal dimension of branding. In the book, Legally Branded, Shireen Smith, founder of Azrights Solicitors, [...]

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Protecting the Shire: Fry and McKellen step in to save the Hobbit

Stefano Debolini — Mon, 26 Mar 2012 09:26:30 +0000

Some may see it as unwarranted bullying, while others say it is to be expected. Either way, the publicity arising from recent allegations of IP infringement have certainly thrown The Hobbit pub in Southampton firmly into the limelight. The Saul Zaentz Company, owners of rights to the Hobbit and Lord of the Rings brands, among [...]

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Iconic Brands

Shireen Smith — Tue, 20 Mar 2012 17:59:25 +0000

When a brand becomes as iconic as Apple it can get away with potentially reputation damaging incidents which would tarnish a lesser brand. This article on IPKAT about how Apple has fared following news of its association with Foxconn, a Chinese manufacturer alleged to mistreat its staff, is interesting for that reason. According to the [...]

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Hasbro Trade Mark Infringement Claim Stops Launch

admin — Thu, 02 Feb 2012 10:01:02 +0000

Alleged infringement of the TRANSFORMERS trade mark recently sparked a dispute between the leading computer technology company Asus and Hasbro, a multinational games business. Hasbro is the maker of a line of toy alien robots named Transformers, able to disguise themselves as automobiles. The Transformers universe features two warring factions of these robots: the Autobots [...]

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When to know you need to rebrand

Shireen Smith — Mon, 24 Oct 2011 14:28:29 +0000

The importance of the name you give your business was clearly brought home in an episode of Hotel Inspector about the Hotel Weyanoke in Eastbourne. A name that is so difficult to spell, or to pronounce is surely a liability. Quite rightly, the owners were persuaded by the Hotel Inspector to choose some alternative names. Surprisingly, they [...]

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Twitter goes for TWEET!

admin — Mon, 10 Oct 2011 14:50:38 +0000

We have written previously on this topic about Twitter’s bid to protect its trade mark and brand. As Twitter co-founder Biz Stone said in a blog post in 2009, “We have applied to trademark TWEET because it is clearly attached to Twitter from a brand perspective but we have no intention of “going after” the [...]

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Painkillers and Product Recall

admin — Mon, 26 Sep 2011 14:51:40 +0000

The makers of Nurofen plus recently had to recall all remaining stock of the product, after it was discovered that some packs, in particular those in branches of Boots in Victoria, Beckenham and Bromley, contained the antipsychotic drug Seroquel. At first, the Medicines and Healthcare products Regulatory Agency (MHRA) put out a safety alert to [...]

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