How Small Businesses are Wasting Money on Branding by Failing to Take Account of Legal Principles – Legally Branded Book

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Legally Branded is a new title by Shireen Smith of Azrights Solicitors, which fills a gap in the market by providing accessible, and easy to understand explanations about intellectual property law and brand law to help business owners consider the legal dimension of branding.

Image of Legally Branded book coverIn the book, Legally Branded, Shireen Smith, founder of Azrights Solicitors, a niche IP and Internet law firm, guides small business owners on the laws relevant to brands and online business.

‘I wrote this book as there are currently no accessible books for business owners on the legal aspects of branding’ Shireen said ‘For example, there is a world of difference between suggestive names and names that describe a product or service. Business owners should know that suggestive names are desirable brand names, and that descriptive names should be avoided at all costs’

Using insights from the book, business owners will be better equipped to avoid common problems, such as having to rebrand for infringing on the rights of others, or having inadequate branding that fails to serve their long term entrepreneurial dreams. Among other things the book addresses:

  • how to avoid infringing on the copyright, and design rights of others
  • the most effective ways to use domain names and search engine optimisation
  • why it’s important to ‘own’ names, logos, slogans, designs and innovations, and how to go about this
  • how to retain the rights you need when engaging staff or outsourcing
  • when to avoid making information public so you don’t lose valuable rights
  • how to manage your reputation in the digital word-of-mouth environment of social media
  • how to recover domain names registered by others which incorporate your brand name.
  • what not to do if you want to avoid litigation for passing off or infringing on others rights.
  • how to create and maintain a successful online brand

Shireen Smith is an experienced lawyer in Intellectual Property and Internet law. Before founding Azrights Solicitors, Shireen had extensive experience both in private practice and in industry, having held positions at Coopers & Lybrand, Reuters and Eversheds. Shireen completed a Masters degree in IP law at London University’s QMW in 1996, when QMW. She has written numerous articles on IP branding issues, including contributing a chapter to Bloomsbury’s recent publications Reputation Management Building and Protecting Your Company’s Profile in the Digital World. Shireen has also given Masterclasses in IP branding at LSE’s Entrepreneurship unit and delivered workshops to entrepreneurs at the British Library’s Business and IP Centre for two years between 2008 and 2010.

Azrights Solicitors is sponsoring a book launch to celebrate the release of the book which is taking place on September 11th. In the meantime, the book is available for pre-order on Amazon. The launch of Legally Branded will be at the British Library, and Shireen Smith will be signing copies of the book and will also give a brief talk introducing the book. She will be joined by some special guests, who will be announced at a later date.

A virtual launch accessible to people wherever they are in the world is also planned. A live video stream from the main event itself is on the cards, as is a podcast interview of the author to be released around the date of the launch.

The details of the events are still being planned, and in the meantime, save the date in your diary and join Shireen, either virtually or in person, on the 11th September to celebrate the launch of Legally Branded.

For additional information about Legally Branded please visit

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